Audience measurement

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31

Digital  Place-­‐Based  Audience  Measurement  Standards   October  5,  2015   Version  4.0     PUBLIC  COMMENT  VERSION  

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Source URL: www.mediaratingcouncil.org

Language: English - Date: 2016-06-16 19:46:08
    32Marketing / Internet advertising / Videology / Targeted advertising / Advertising / Audience measurement

    THE ROADMAP TO HOLISTIC VIDEO ADVERTISING CASE STUDIES IN SUCCESSFUL TRAVEL MARKETING As the weather turns warm and more Americans begin to plan their vacations, travel advertisers are gearing up to reach prospective cus

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    Source URL: www.videologygroup.com

    Language: English - Date: 2016-05-04 13:35:43
    33Finance / Economy / Money / ComScore / Rentrak / Experian / Audience measurement

    Analytical Reports Standard solutions don’t always meet complex needs. comScore’s services address a wide array of industry concerns, but what about questions that go beyond our Essentials suite of products? comScore

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    Source URL: www.rentrak.com

    Language: English - Date: 2016-02-11 19:10:51
    34ComScore / Rentrak / Marketing / Audience measurement / Nielsen ratings / Television advertisement / Advertising / Media manipulation / Business

    StationView Essentials® Don’t stop at sweeps. comScore is the industry’s massive and passive currency providing TV measurement from tens of millions of screens across every local market all day, every day—giving s

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    Source URL: www.rentrak.com

    Language: English - Date: 2016-02-11 19:10:51
    35Marketing / Target audience / Target Corporation / Audience measurement / Advertising / Target Australia / Retail

    Case Study: Apparel Retail Brand Leveraging a people-based advertising platform to accurately reach specific demos Campaign Results

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    Source URL: viantinc.com

    Language: English - Date: 2015-08-06 10:14:03
    36Computing / Technology / Digital media / Alphabet Inc. / Personal computing / Social media / Video hosting / Internet advertising / Nielsen Holdings PLC / Nielsen ratings / Audience measurement / YouTube

    CASE STUDY THE EVOLUTION OF DIGITAL VIDEO VIEWERSHIP INDUSTRY

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    Source URL: www.nielsen.com

    Language: English - Date: 2015-09-25 12:38:06
    37Social media / Digital media / Science and technology studies / Communication / Communication theory / Uses and gratifications theory / Audience measurement / New media / Advertising / Visual arts / Design

    New http://nms.sagepub.com/ Media & Society Media consumption across platforms: Identifying user-defined repertoires Harsh Taneja, James G. Webster, Edward C. Malthouse and Thomas B. Ksiazek New Media Society published o

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    Source URL: www.researchgate.net

    Language: English
    38Marketing / Audience measurement / Broadcasting / Terminology / Nielsen ratings / Digital Place-based Advertising Association / Economy

    Digital  Place-­‐Based  Audience  Measurement  Standards   October  5,  2015   Version  4.0     PUBLIC  COMMENT  VERSION  

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    Source URL: mediaratingcouncil.org

    Language: English - Date: 2016-04-15 15:13:35
    39Audience measurement / Marketing / Broadcasting / Communication design / Scarborough Research / Music radio / Advertising / Nielsen ratings / Nielsen Audio / Radio advertisement / Target audience

    BUYING GUIDELINES FOR THE IMPLEMENTATION OF SECTION 3(C) OF THE BEER INSTITUTE ADVERTISING AND MARKETING CODE Brewers shall use the following guidelines when purchasing or placing advertising in magazines, television, ra

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    Source URL: www.beerinstitute.org

    Language: English - Date: 2015-08-19 10:39:57
    40Audience measurement / Broadcasting / Consumer behaviour

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    Source URL: cocoa.ethz.ch

    Language: English - Date: 2014-11-27 10:58:54
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